John Rainsford, working on Ashoka’s Change Nation, explains what a designer does:
Website design doesn’t simply refer to just the aesthetic look of the website, but also the functionality of the website- keeping the needs of the visitors to the site, paramount.
The main tasks of a web designer include maintaining a consistency in branding (logos, colours) throughout the site whilst keeping the message of the site clear and concise. The site must appeal visually to it’s visitors without compromising on clarity of content. The designer usually creates additional iconography and promotional graphics as well as ensuring accurate translation of their designs into valid HTML and CSS by the front end developers.